February 2010 Archives

In an industry where shoes on the Internet go through NASDAQ-style price swings, collectors will be eagerly awaiting the latest entrant into the footwear parade. Nike and Aston Martin have combined efforts in the design and production of a shoe themed behind the infamous Kobe Bryant commercial which debuted in 2008. In the commercial, Kobe Bryant effortlessly jumps over an Aston Martin DB9 and touts his audience with a pair of Nike Hyperdunks. The commercial spread like a virus on YouTube, and penetrated the blogosphere; it sent sneaker geeks into a buying frenzy as collectors shed up to $2000 for the Marty McFly Nike Hyperdunk.

The shoe made its unofficial debut on www.osneaker.com, priced at a cool $700 the shoe is said to be limited to 500 pairs, and is scheduled to make its official debut some point during the spring. www.osneaker.com also makes note that this special pair of shoes will be accompanied with an Aston Market Jacket. Sneaker collectors began reeling up the hype machine on website SneakerNews.com generating a buzz over the esthetics of the shoe.

The Nike Hyperdunk Aston Martin edition features reflective leather, which is used on the toe and midfoot areas, similar to the car in the video.  Sporting a fading gray on both sides and accompanied by fly wire technology, allows the side panels to subtly blend in with the rest of the shoe.  Quality red leather surrounds the inner lining; hiding behind the tongue is Kobe Bryant's autograph silk screened in gold. A carbon fiber emblem is stitched onto the front of the shoe baring the infamous Nike swoosh, an Aston Martin logo and Kobe Bryant's signature.

Wearing expensive shoes isn't out of the ordinary for a culture that is known to camp out for special releases overnight. This special collaboration marks a pivotal point for the sneaker industry; collectors continue to grow across the globe.  The business has established a network of resellers, who purchase sneakers from authorized Nike dealers and sell them for a profit on famed sneaker marketplace's and swap meets. Trade gatherings like Sneaker Con allow footwear connoisseurs to sell their shoes onto the open market. "At our events we have vendors as young as 12 years old displaying and selling their shoes, a lot of these kids raise up to $4000 selling rare used and new kicks," says Alan Vinogradov founder of Sneaker Con.

SOURCE Osneaker

The Winter Olympics aren't the only snowy weather events taking the spotlight in Canada right now.  MichCanSka 2010 is an international snowmobiling charity ride from Michigan to Alaska (through Canada) that benefits the Diabetes Research Institute (DRI), a world leader in cure-focused diabetes research.  Participants from several states started out on February 15th with a ceremonious ride around the famous Soo I-500 snowmobiling track in Sault Ste. Marie, MI, and will finish in Tok, AK, after 20 days.  

To date, the effort has raised more than $40,000 for the DRI, and onlookers continue to hand in donations as the snowmobilers ride near their towns.  Billed as the "Iditarod of Snowmobiling," the event is the brainchild of Bill Bradfield of Cadillac, MI, a retired sheet metal worker and Vietnam veteran who has type 2 diabetes.

"It is my passion of a lifetime to ride from Sault Ste. Marie, MI, 4000 miles on a snowmobile through the dead of winter to Tok, AK, to raise awareness of the need for future research for this dreaded disease," said Bradfield, who has been snowmobiling for 41 years.  Throughout his career with the Building and Construction Trades Department (AFL-CIO), Bradfield has been raising funds and awareness for the Diabetes Research Institute.

"It gave me a tremendous feeling of gratitude being able to help people less fortunate than myself, not knowing that someday I too would be stricken with this horrible disease," he said.

Some participants have diabetes.  Others are riding in honor or in memory of a loved one with diabetes.  All riders are in it for the thrill-seeking adventure of a lifetime.  Maintaining a distance of 200 miles per day, participants set out in three groups each a day apart.  Their travels are being documented and videotaped daily at MichCanSka.com.  Their snowmobiles will carry them across rugged terrain and spectacular landmarks, such as the Trans Canada Trail, the Yukon Territory, and the original gold rush mining town of Dawson City, plus a grand finale of riding across the Top of the World Highway in Alaska.

On Day 10, Group 1 was riding through Saskatchewan, Canada, and "searching for snow at this point," according to a blog post.  They are expected to reach their final destination in Tok, AK, on March 7 (subject to change), where there will be a presentation to local officials in celebration of this great adventure, funds raised and sights seen.  Those who are interested in supporting the Diabetes Research Institute through MichCanSka 2010 can make a secure donation online at http://www.firstgiving.com/michcanskadri.

The Diabetes Research Institute, a center of excellence at the University of Miami Miller School of Medicine, is a recognized world leader in cure-focused research. Since its inception in the early 1970s, the DRI has made significant contributions to the field of diabetes research, pioneering many of the techniques used in islet transplantation. The DRI is now building upon these achievements by bridging cell-based therapies with emerging technologies to restore insulin production. For the millions of families already affected by diabetes, the Diabetes Research Institute is the best hope for a cure.  For more information, visit DiabetesResearch.org or call 1-800-321-3437.

SOURCE Diabetes Research Institute