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The National Football League, Prilosec OTC® and Pro-Football Hall-of-Fame Member John Madden announced today the creation of the first annual Madden Most Valuable Protectors Award presented by Prilosec OTC. The award will celebrate the important role linemen play in their team's success and honor the NFL's best offensive linemen based on their 2009 regular season performance.

While most attention is typically focused on more glamorous performances by quarterbacks, running backs and wide receivers, the Madden Most Valuable Protectors Award will commemorate the accomplishments of a high-performing group of offensive linemen and their unique ability to provide protection for their teammates. The inaugural Madden Most Valuable Protectors Award will be presented Super Bowl XLIV Week in Miami, Florida.

As a proud five-year sponsor of the NFL, Prilosec OTC is presenting this award to recognize the loyal protectors who serve as the backbone of every NFL team - just as Prilosec OTC provides powerful OTC protection against frequent heartburn. As an authority who appreciates the weekly battles in the trenches, John Madden understands the importance of great offensive line play and is an ideal ambassador for recognizing the NFL's best offensive line.

"I am happy that Prilosec OTC has created an annual award that recognizes the NFL's best offensive linemen," said John Madden. "The guys up front are the ones that provide powerful protection, just like Prilosec OTC."

NFL® fans who want powerful protection against frequent heartburn, or heartburn that occurs two or more days a week, can take a 14-day course of Prilosec OTC to maximize game day fun.

During this season's NFL Playoffs in January 2010, fans will have the opportunity to cast their vote for the NFL's best offensive line by visiting www.MaddenProtectorsAward.com. Criteria for selecting the Madden Most Valuable Protectors Award winner will take into account statistics from the full season's performance, a combination of opinions from the NFL, and fan voting.

For more information on the Madden Most Valuable Protectors Award presented by Prilosec OTC, visit www.MaddenProtectorsAward.com.

©2009 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League.

SOURCE Procter & Gamble

International Speedway Corporation (Nasdaq: ISCA; OTC Bulletin Board: ISCB) ("ISC") today announced that Forbes has named ISC Chief Executive Officer Lesa France Kennedy the Most Powerful Woman in Sports. In selecting its list, Forbes focused primarily on individuals "whose decisions affect the largest sports-related revenue streams--be they from teams, leagues or corporate sponsors."

The article dated October 14, 2009, states France Kennedy's "26-year career at ISC spans a period that expanded the sport past its Southern base." The article added, "She rose to president in 2003 and to CEO this June. Analysts say she's played a big role in most all of the company's acquisitions and improvement projects dating back to the 1990s."

"It is truly an honor to be included in this prestigious list alongside many colleagues and marketing partners," said France Kennedy. "This recognition is a testament to the continued strength of NASCAR and its commitment to the fans. Our team continues to provide the most thrilling and innovative experiences in motorsports entertainment while continuing to broaden the reach of our industry. Without the focus and support of our outstanding senior management team and all ISC employees, this honor would not have been attainable."

France Kennedy sits atop a list of the 10 Most Powerful Women in Sports which includes: Donna Goldsmith, Chief Operating Officer for World Wrestling Entertainment; Heidi Ueberroth, President, International Business Operations for the NBA; Katie Bayne, Chief Marketing Officer for Coca-Cola North America; Virginia McCaskey, Principal Owner of the Chicago Bears; Jamie McCourt, Chief Executive Officer for the Los Angeles Dodgers; Rita Benson LeBlanc, Part Owner and Executive Vice President for the New Orleans Saints; Denise DeBartolo York, Principal Owner of the San Francisco 49ers; Kathryn Carter, Executive Vice President for Soccer United Marketing; Sarah Robb O'Hagen, Chief Marketing Officer for Gatorade; and Stacey Allaster, Chief Executive Officer for the Women's Tennis Association. The complete article may be found at www.forbes.com.

International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities. The Company owns and/or operates 13 of the nation's major motorsports entertainment facilities, including Daytona International Speedway® in Florida (home of the DAYTONA 500®); Talladega Superspeedway® in Alabama; Michigan International Speedway® located outside Detroit; Richmond International Raceway® in Virginia; Auto Club Speedway of Southern California(SM) near Los Angeles; Kansas Speedway® in Kansas City, Kansas; Phoenix International Raceway® in Arizona; Chicagoland Speedway® and Route 66 Raceway(SM) near Chicago, Illinois; Homestead-Miami Speedway(SM) in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in South Carolina; and Watkins Glen International® in New York. In addition, ISC promotes major motorsports activities in Montreal, Quebec, through its wholly owned subsidiary, Stock-Car Montreal.

The Company also owns and operates MRN® Radio, the nation's largest independent sports radio network; the DAYTONA 500 Experience(SM), the "Ultimate Motorsports Attraction" in Daytona Beach, Florida, and official attraction of NASCAR®; and Americrown Service Corporation(SM), a subsidiary that provides catering services, food and beverage concessions, and produces and markets motorsports-related merchandise. In addition, ISC has an indirect 50 percent interest in Motorsports Authentics®, which markets and distributes motorsports-related merchandise licensed by certain competitors in NASCAR racing. For more information, visit the Company's Web site at www.iscmotorsports.com.

SOURCE International Speedway Corporation